Author: admin

If you view your brand as anything other than a human being, you’re missing the boat.

Communication has no chance of succeeding if you’re trying to convey the attributes of an inanimate object.

Your brand has personality. It has thoughts and emotions, wit as well as determination, history as well as future. It changes as it grows and nurtures deep connections. Before you treat your consumer as a human being you have to treat your brand as a human being.

Companies have analyzed brands since time immortal. But a successful analysis is not enough to remove the obstacle to building a successful brand, until you can instill personhood into your brand. Only then, you can evolve from brand understanding to brand comprehension.

At BrandwidthGlobal, we’ve taken it upon ourselves over the past 10 years to develop an online methodology which uncovers the important insights and strategies.

Thinking new about brands in a 200-year-old industry isn’t easy. But we may have found a way of doing it.

We’re BrandwidthGlobal, a team of strategists with roots in the social sciences: Cognition, Neuroscience, Anthropology, and Semitics. We’ve been retained by some of the world’s biggest brands to analyze the behavior of their online consumers.

Our method is totally archaic.

First, we hand-pick websites where the most significant conversations about our client’s brand are taking place. Then, we search and download the most relevant posts. Finally, we manually read the hundreds of pages to fathom the meaning that lurks beneath the words.

Derrida spent his life trying to understand the emotional and intellectual terrain of the human experience. We, with calculated modesty, have jumped ahead of him by extracting the pertinent from the tangled raw expressions.

Where Derrida deconstructed, we construct narratives that make sense of consumer behavior to build online competitive strategies.

Few reach the level of depth that we do.

Scientists are mapping the billions of neurons and quadrillions of synapses in the brain. But few realize that each neuron harbors a secret to human existence.

At BrandwidthGlobal, we don’t unlock the code to musings of the human mind, we just get them to reveal their secrets.