| Brand Problem | Brandwidth Process | Brandwidth Solution | Impact |
|---|---|---|---|
Despite its long history, the brand had trouble attracting younger generations of consumers |
Social media conversation audit among target consumers |
Highly emotional and personalized message that encapsulated the individuality of each consumer |
• Expanded product offering |
Meet Brandwidth Global, the company behind the success of high-impact brands in pharmaceuticals and consumer health products. We propelled pioneering brands such as MiraLAX to revolutionize entire product categories. We transformed Emergen-C from a dormant brand to a household name. We energized established legacy brands such as Chapstick and Aleve to capture new generations of consumers. We also empowered latecomers such as Nexium and Spiriva to discover their unique competitive edges and emerge from a crowded playing field to dominate the market.
A leader in online research and the inventor of the proprietary Webnography method, Brandwidth has over ten years of experience in investigating how consumers think and act when it comes to health and wellness issues. Our agile and extremely dedicated team of strategists have developed tools that delve deep into the what, why, and how of consumer-brand interactions. We produce “off the wall” and highly pragmatic positionings that yield tangible results —expanded market share, loyal customer base, increased sales, higher margins, and lasting cultural and social impact.
There is more than one way to get at the truth of the brand. Brandwidth uses multiple “discoverable methods.” We synthesize information from a variety of sources into a narrative that overcomes the natural frustration associated with putting together the brand’s cumulative jigsaw puzzle. Cross-referencing multiple sources also ensures that our claims and insights are validated. The Brandwidth Methodology clearly illuminates every piece of the puzzle to reveal a brand’s rightful place in the world.
We uncover insights to develop creative and actionable strategies in
We find areas of high market potential, gauge the needs and interests of providers and patients, identify the white space, and gather intelligence on existing competitors.
We assist with new drug launches, find ways to expand market share, refine the competitive edge, and craft strategies for re-launches with a new indication or formulation.
We transfer Rx brand capital to OTC, orchestrate brand image consolidation and differentiation, identify the target market segments, and combat competition from generics.
We assess consumer needs and goals, perform market segmentation and consumer profiling, expand brand awareness through education, and create direct-to-consumer messaging.
We analyze trends of the market space, identify target consumer segments, build brand differentiation through competitor analysis, and create brand messaging.
“Brandwidth Global pushed and challenged our thinking and approach, really helped us unlock some transformational thinking with our brands and new product innovation.”
“Brandwidth Global brings a lot of value in the analytics. Their unique approach digs deep into the psyche of the consumers and crystalizes the data to make it personal.”
“Non-linear thinkers! Enhanced our brand promise and strength in the marketplace.”
“Boldness to think outside the box. Brandwidth Global makes the magic happen.”
“Thanks to Brandwidth Global, I just had the best year in my career.”
“The Brandwidth Global team knew our research better than we did.”
“Thank you for taking care of the heavy lifting!”